The plan is to reach out to aspiring entrepreneurs who have ideas to run an online business so they can earn a livelihood. Everyone knows they can run an online store but 'how' is the question most of them have no answer to. Bridging that gap, educating and training them and setting them up at minimal costs is the motive here. Personal gain is next to none for me at the moment as this is something I want to do for the Pakistan community especially for the underprivileged. Hope it clears!